Small business owners who want to use email marketing software want to find the best, most affordable and effective email marketing applications for their business. Doing a quick Google search for “email marketing” will render nearly limitless providers, but there’s more than a simple search for email marketing that small businesses should consider.
After working with many small businesses and entrepreneurs, I’ve developed a strong sense of what’s good and what’s not in the email marketing industry. What might serve one person well might not serve others.
Here are five recommended email marketing applications for small business:
- Infusionsoft – Infusionsoft is the leader in intelligent email marketing, known as email marketing 2.0. Infusionsoft provides a very strong customer database (CRM) and a unique way to automate email marketing so it’s smart and logical. Infusionsoft is ideal for business owners who have an established online business who want to improve their email marketing strategy. What makes Infusionsoft superior is the ability to segment and effortlessly manage multiple customer and prospect marketing campaigns at once and offers innovative features to all users.
Price: Free trial for 500 subscribers and 250 emails; $199 monthly for up to 10,000 contacts and 25,000 emails; $299 monthly for up to 50,000 contacts and 75,000 emails; $499 monthly for up to 500,000 contacts and 200,000 emails.
- MailChimp – MailChimp is a fantastic email marketing application that does email marketing well. While at the core, MailChimp is strictly an email marketing application; they offer integration with third-party CRM and e-commerce providers. On top of all that, MailChimp offers a unique and easy way to create and track response rates on email. MailChimp is always innovating on better ways to make email marketing easy and powerful for entrepreneurs.
Price: Free for up to 500 subscribers; $15 monthly up to 1,000 subscribers; $30 monthly for 2,500 subscribers; $50 for up to 5,000 subscribers; $75 monthly for up to 10,000 subscribers; $150 monthly for up to 25,000 subscribers; $240 monthly for up to 50,000 subscribers.
- AWeber – AWeber is a great all-round email marketing application, but does have a few limitations. For small businesses just starting out, AWeber may be ideal. For simple email newsletters, AWeber makes it easy with simple templates and has a critically-acclaimed web form wizard that makes it easy to collect leads from a website. Unfortunately, you’re not able to run asynchronous marketing campaigns at once and segmentation is not easily achieved.
Price: $19 monthly for 500 subscribers; $29 monthly for up to 2,500 subscribers; $49 monthly for up to 5,000 subscribers; $69 monthly for up to 10,000 subscribers; $149 monthly for up to 25,000 subscribers.
- Constant Contact – Constant Contact is the leader in simple email marketing. They provide many templates to help the small business owner leverage their email marketing software easily. Strictly an email marketing software, they provide third-party integration with CRM providers. Unfortunately, they don’t provide many strong segmentation abilities other than adding people to lists manually. If you just want to jump in and send a one-size-fits-all email, Constant Contact is great.
Price: $15 monthly for up to 500 subscribers; $30 for up to 2,500 subscribers; $50 monthly for up to 5,000 subscribers; $75 monthly for up to 10,000 subscribers; $150 monthly for up to 25,000 subscribers.
Given these four leaders in email marketing, what’s a small business owner to choose? Ultimately, it depends on your marketing strategy and where email marketing fits in. Price is not something to go by unless you’re first starting out – I suggest trying all the providers above to see what has the strongest impact on your business.
I have the most experience with Infusionsoft and strongly recommend it to small businesses who need powerful email marketing that provides the strongest in segmentation, automation and power they need.