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Digital Marketing Course at IICM (Mumbai)


IICM (International Institute of Creative Marketing) celebrated the successful completion of its Certificate course in Digital Marketing. IICM is one of only provider in India who currently offers this qualification.

The Digital Marketing course is held on weekends over a 4 Day period at IICM center. Delivered by Digital Marketing Professionals with a wealth of experience in the trade, it covers in dept knowledge on Websites including domain name, hosting account which further divides into shared and dedicated hosting, email marketing, Social book-marking, Search Engine marketing including organic search, pay per click, etc, Affiliate marketing, Social networking, Viral marketing further divided into Organic viral and Controlled viral, ORM(online reputation management), Web PR, SEO(Search Engine Optimization), RSS feeds, Mobile marketing, CRM(Customer relation management) and most importantly the different elements of modern day marketing by Seth Gordon as listed: Data, Stories, Products/Services, Interactions and Connections. Also the new 4 P’s which include, Personalization, Participation, Peer to Peer Communication and Predictive Modeling.

The course was attended by the following participants:

1: Ms Vaishali Dalal – Manager – Admin, Smile Care India.

2: Ms Pooja Goyal – Director Business Development, MAK Advertising.

3: Dr Anjali Dilbaghi – Manager Operations, Smile Care India.

4: Ms Rekha Bhosle – Project Executive, Lowe Lintas.

5: Mr Jovias Braganza – Digital Marketing Executive, Creative Merchants.

The above mentioned students completed their classroom training and are now expected to work on a Digital Marketing Strategy as their assignment. Post completion of the assignment the students shall undergo an examination which shall lead them to the Certificate in Digital Marketing.



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