In the world of business, there are many more than seven deadly sins, and one of the deadliest is not having a good contact point. It’s all great to go out and try to find customers, but what happens when a possible or existing customer wants to call you? Much of the time, they will do that by going to a telephone and calling you. Unless you hire a whole army of receptionists, there won’t always be a warm body for them to talk to. Don’t damage their feelings toward you and your product by giving them an awful canned message – or worse, no message at all.
While the owners of many organizations elect to add a personal touch – i.e., be an obvious tightwad – by voicing their own outgoing messages, that can send the wrong signal to potential clients. For instance, do you know for certain that you sounded pleased to hear from them when you recorded that message? Many people make their outgoing messages after infuriating bouts with a new telephone system, and that anger comes through in their voices. Tension can make you sound as though you don’t really have time to chat with a caller.
A professional voice actor, on the other hand, knows how to sound cool and relaxed at any time. They know how to put your caller at ease with only the sound of their voice. Even though the caller can tell this is a recorded message, they won’t be able to help their emotional reaction to the sound of a pleasant, happy voice. They will be glad they called your business, and will be in a better mood when they finally reach you, than if they had heard a different voice on the line.
In addition, using a professional voice actor will give the impression that you have more help working for you than you do. If you are an organization of one and you have a professional’s voice in your system, it will create the emotional impression that you have an assistant – even if people know better. This will give you the air of success, in a very subtle way. Besides, don’t you want to give your customers something nice to listen to while they’re being asked to hold?
In the business world, it is very important that business owners create a professional image for ourselves and our enterprises. Everyone knows how to wear the right suit and say the right things because that has been drummed into our heads for so long. But there are plenty of other – often overlooked – ways to create a professional image and let people see that you are a success. Perhaps you are of the opinion that, if you do a good enough job for people, your image won’t be an issue. Yet, that is simply not the case.
Many people would rather hire a company with a pleasant image than a company that doesn’t look quite as good but that offers a better standard of service. Something as simple as hiring a voice-over actor for your telephone system can be just the thing to give you that professional image.[ad_2]