Home » Viral News » Kinetic Typography: A Killer Web Video Marketing Technique

Kinetic Typography: A Killer Web Video Marketing Technique

Sometimes business people make things harder than they have to be, take marketing for instance. Marketing is pretty simple when you get right down to it: discover the emotional value inherent in what you sell and present it in a memorable manner that differentiates you from the competition. What can be so hard? Of course we all know the devil is in the details, and implementation is the sharp end of his pitchfork.

Those who know our work, or who have read our articles, know that we recommend video as the best strategy to achieve your major marketing objective: delivering a memorable, differentiated message highlighting the emotional value of your brand. And if you follow the trends, you know video is spreading across the Web like cream cheese on a freshly toasted bagel, unfortunately quite a bit of that cheese comes in a bland tasting, homogenized package that makes little impression.

A while back we created a series of articles called Killer Campaigns showcasing great commercials and pointing out the methods used that made them effective. In this new series, Killer Video Techniques, we’ll show you some cutting-edge methods we use to create memorable, differentiating marketing messages.

It Starts With Words

The best place to begin is at the beginning, and everything starts with WORDS. Let’s face it we do not live in the Golden Age of Articulation. The communication era spawned by the Internet and its social media craze has created a Tower of Babble. The eloquence, clarity and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or relevant.

If you can’t articulate your message in some meaningful manner then you’re in trouble from the ‘get-go.’ You may think this is old-fashioned, but words DO have meaning. The blurring and confusion of what makes marketing and sales different has led to a generation of business owners and executives who cannot produce or deliver a finely crafted statement of who they are, what they do, and why customers should care.

The problem is often hidden because you can get away with a lot of blather when you’re face-to-face, but remove the physical presence and human interaction from the equation, like on your website, and you’ve got a whole new ball game. This is one of the reasons why we highly recommend a video Web Host but that’s a discussion for another time, now we want to concentrate on words, because words can deliver your marketing dreams or they can create your worst advertising nightmare.

You’re Looking At The Wrong Mentors

There are endless articles, piles of statistical analysis, and countless essays and white papers on how business should use the Web to its advantage. And like a lot of business writing it concentrates on high profile major corporations as the source of expertise and savvy business strategy. Well, let me let you in on a little secret, most of these big businesses are badly run and creatively and intellectually bankrupt. Most are running on past successes from a bygone era and consumer inertia. In the end big business is about power and money, not expertise and innovation. Are there exceptions, of course; am I being harsh, probably; but the bottom-line here is that you need to look more carefully at what really works and why, that is unless you have endless stacks of money available to bury your competition and flood the airwaves with endless repetitive drivel that seeps into viewers’ consciousness like some alien mind-altering drug.

Kinetic Typography

Now some people are thinking, when the heck is he going to get to the technique. Why doesn’t he just give me the bulleted points? Why? Because if you don’t understand why you’re doing something, you shouldn’t be doing it. And if you don’t know why things work, you won’t know how to fix them when they don’t.

People are busy, and the pace of business is fast, but if you don’t take the time to understand how and why things work then you are going to waste a lot of time and money. This applies to your clients as well. They need to be attracted and motivated enough by your video presentation to absorb your brand message. If clients don’t understand who you really are and what you really do, they will never be satisfied customers.

So here it is, Kinetic Typography an exciting, innovative video technique that combines the power of sight and sound to deliver a meaningful, memorable message based on the power of words.

The technique has its origins with motion designers who took famous movie monologues and animated the words of the script to provide visual emphasis. It’s a simple idea, but tricky to execute, and when done well, it’s a powerful method for delivering a marketing message. It’s a technique that will access both the verbal and visual memory centers of your audience’s brains and create the brand recognition that is the goal of every marketing initiative.

Why Kinetic Typography Works

Kinetic Typography penetrates the consciousness because the dynamically presented spoken and written words act as mnemonic devices reinforcing each other. Don’t be fooled into thinking that the visuals alone will make up for any deficit in the script. Your words create a language framework that defines your brand; it creates the context within which you can communicate with your audience; and it allows you to take ownership of those words thereby limiting your competitions’ ability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn’t that what marketing is all about?

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Other Popular Google Search Keywords ted bundy, rasputin, john wayne gacy, munchkin cat, ed gein, richard ramirez, dad jokes, life hacks, cannibal holocaust, albert fish, funny cats, omg, black knight satellite, bored panda, creepy, jiggers, mustard gas, bobbit worm, ermine, funny puns, brazilian wandering spider, rodney alcala, robert wadlow, scary pictures, kltv, potoo, stupid jokes, shaved bear, blackhead removal, stupid people, cute pictures, johnny gosch, fainting goats, david berkowitz, elephantiasis, richard speck, rust reddit, corgis, pet fox, cute baby animals, horse breeds, black eyed children, dr sandra lee, engrish, weird pictures, spider crab, you had one job, viral, pie in the face game, japanese spider crab, edmund kemper, baked brie, animatronics, couple tattoos, backyard ideas, clawfoot tub, david parker ray, walmart people, dog shaming, couples tattoos, baby hedgehog, mary bell, regina kay walters, domesticated fox, megamouth shark, hairless bear, porcelain dolls, irena sendler, mug shots, pawslikeme, autocorrect fails, scaphism, face paint, baltic sea anomaly, carl panzram, mole cricket, funny fails, hope for paws, colleen stan, eye tattoo, murderpedia, potoo bird, blanche monnier, blanche monnier, armin meiwes, aww, girl in the box, codex gigas, codex gigas, sylvia likens, lifehack, fordite, dr. pimple popper, munchkin cats, famous serial killers, mimic octopus, vet ranch, irony examples, irony examples, dahmer, reddit creepy, drawings of people, devil's breath, a113, pictures of animals, voyager 2, catio, people die when they are killed, bratz dolls, boomslang, mantidfly, horsehair worm, female demon names, air freshener, ramirez, pet raccoon, look who got busted, cute snake, cute snake, roanoke craigslist, useless facts, useless facts, centralia pennsylvania, google hacks, creepy stories, sea bunny, eyeball tattoo, decapitation, krampus legend, ghost pictures, gloria ramirez, lame jokes, sawney bean, craigslist nova, craigslist nova, craigslist nova, inkbox, emperor nero, boredpanda, spray paint art, passive aggressive notes, passive aggressive notes, viralnova, viralnova, viralnova, viralnova, viralnova, eshima ohashi bridge, photobomb, villalobos rescue center, freddie mercury last photo, brazen bull, brazen bull, the girl in the box, pinterest fail, animatronic, pinterest christmas, deep web stories, coconut crabs, blackhead extractor, cyst popping, guero, albino alligator, starchild, nutmeg high, caracal cat, great potoo, baby owls, dnepropetrovsk maniacs, primordial dwarfism, caught having sex, ghost videos, hiroshima shadows, creepy dolls, lifehacks, cute pigs, facebook fails, awesome tattoos, john gacy, abandoned amusement parks, smallest dog in the world, forced perspective, ed kemper, dr. sandra lee, good deeds, girlfriend meme, june and jennifer gibbons, funny tattoos, the black knight satellite, crazy meme, cool business cards, text fails, examples of irony, reborn babies, gacy, paws like me, lights out short film, cat shaming, chalkboard art, chalkboard art, bad eyebrows, mantid fly, leatherback turtle mouth, lake karachay, goldie hawn age, unique business cards, crazy girlfriend meme, prehistoric animals, derinkuyu, bryan hawn, genie feral child, pun memes, breeding tumblr, eco flower, historical events, unexplained photos, cheerleader fails, life hack, horse running, heaven's gate cult, exotic birds, cat species, kulning, adorable kittens, baby sloths, sectoral heterochromia, scary gifs, scary gifs, creepy drawings, creepy drawings, scary gif, scary gif, how to peel a mango, happy pictures, youngest mother, transabled, internal decapitation, best dad jokes, toynbee tiles, slide carnival, amelia dyer, creepy photos, list of demons, victorian england, dumb people, torture devices, black head removal, best business cards, smallest dog, scary images, leonard lake, army ants, funny mugshots, black eyed kids, unique tattoos, meat glue, unique tattoos, weird stuff, tapetum lucidum, quokka selfie, bloodwood, pupula duplex, pupula duplex, shanty town, wine bottle crafts, blackboard nova, post mortem photography, post mortem photography, hitler's paintings, people at walmart, sad kitten, how to make onion rings, ed gein creations, cat loaf, cat loaf, baby porcupine, raccoon cotton candy, mug cake recipe, bunraku puppet, bunraku puppet, floating bonsai, cute pig, giant weta, baby otters, martin bryant, school bus conversion, ss ourang medan, showerthoughts, cheerleader wardrobe malfunction, easter island bodies, sharpie art, bloodwood tree, cat fails, bloodwood tree, names of demons, cute snakes, acts of kindness, cute snakes, split brain, munchkin kitten, amazing drawings, cool inventions, songs written by prince, clive wearing, real ghost pictures, i drive your truck, birthday dog, birthday dog, tarantula hawk sting, how to make a paper gun, gary heidnik, female demon, turtle without shell, chris porco, mom incest, missile silo, toy box killer, how to fix a broken zipper, cringe gif, the people of walmart, true scary stories, how to make stained glass, pope lick monster, baby wombat, janet hodgson, janet hodgson, creepy gif, creepy gif, tarantula hawk sting, subscription boxes for women, scary animals, secret space program, beautiful horses, megalodon sightings, why are people so stupid, cute pet names, scary stories for kids, the midnight game, fainting goat, angry baby, beer koozies, christmas cats, andreas munzer, overtoun bridge, aztec death whistle, happy images, highway of death, pyura chilensis, animal jokes, jeffrey dahmer fridge contents, animal jokes, faith in humanity restored, franklin castle, mug cakes, heartwarming, upcycling, sarcastically, wral tv, back to the future meme, tattoos for couples, print ads, shark eggs, shark eggs, skull pictures, trap door, broccoli tots, cake fails, cake fails, dad joke, business card ideas, a frightening friend, anime sketches, hover hand, chewbacca dog, wandering spider, fluffy cats, ghost images, human ken doll, scary photos, theanimalrescuesite, death star fire pit, spider goat, real dragon, ww1 facts, barbie jeep, viking berserker, stupid tattoos, stupid tattoos, boomslang snake, jason hawes, cool bedrooms, cat halloween costumes, oddly satisfying, oddly satisfying, small camping trailers, fox pet, funny text fails, china food, wood burning art, baked brie recipe, shiba inus, weird photos, shrek the sheep, hairless animals you won't recognize, yazemeenah rossi, most expensive thing in the world, random fact of the day, awesome inventions, eco flowers, how to open a bottle without a bottle opener, funny snapchats, randall park mall, what do butterflies eat, king and queen tattoos, cutest puppy in the world, tree lobster, creepy quotes, nutty putty cave, hypocrite meme, mini cow, centralia, pennsylvania, zebb quinn, jealous meme, baked brie recipes, weta bug, pig beach, japanese urban legends, happy animals, cool beds, weta bug, jeffrey dahmer fridge, giant spider crab, optical illusions faces, female demons, weepy voiced killer, seph lawless, world war 1 facts, tina watson, baby pangolin, nannie doss, how to clean oven racks, tiny dogs, incest mom, awkward animals, richard ramirez teeth, ted bundy quotes, dump a day, real haunted houses, pet shaming, dump a day, awkward animals, strange pictures, harrison okene, survival shelters, trapdoor, brie recipes, hershey factory, salt and ice challenge, scary drawings, crazy archaeologist, horrible puns, ultrasonic knife, cool lamps, stygiomedusa gigantea, cute corgi, hugs images, wine cork crafts, scary pics, reddit fairy tail, world's smallest dog, velociraptor costume, lauren jessie moss, illusion pictures, luis garavito, baby emu, songs prince wrote, food processor recipes, odessa catacombs, fireworm, dog tattoos, renaissance painting, smallest woman in the world, jessica jones rotten tomatoes, yummy recipes, jigger bug, magnet fishing, cbs news anchors, post-mortem, firefly path, funny dog pics, bagel head, haunted house reactions, mug cake recipes, vicks vapor rub uses, east area rapist, derpy dog, how to pick a lock with a paperclip, betty and barney hill, orangutan magic trick, blackhead extraction, his and hers tattoos, funny horse, real sexting conversations to read, vintage halloween costumes, christine chubbuck reddit,